Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Last Week Today: New Names, New Norms

LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation  american family insurance  at&t  branding  chicago fire  chick-fil-a  esports  experiential marketing  football  live event sponsorship  marketing  miller  nf;  oracle  patrick mahomes  pop up  seattle sounders fc  sponsorship  sports biz  posted on January 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Last Week Today: Back to Normal

LAST WEEK TODAY: BACK TO NORMAL tagged: activation  alibaba  andy murray  artificial intelligence  at&t  australian open  black mirror bandersnatch  branding  brexit  castore  esports  experiential marketing  football  golden globes  intel  kia  konami  leicester city football club  ligue 1  live event sponsorship  marketing  miami open  netflix  olympics  oracle  pop up  san francisco giants  sponsorship  sports biz  tennis  … Continue reading Last Week Today: Back to Normal

Last Week Today: Diving In

LAST WEEK TODAY: DIVING IN tagged: activation  branding  budweiser  eventmarketer  experiential marketing  fifa world cup  fila  futbol  ibm  jetpack  kiki bertens  live event sponsorship  marketing  mma  obstacle  olympics  opportunity  palmeiras  pantene  puma  qatar 2022  ronda rousey  sponsorship  sponsorspotlight  sports biz  tax  tokyo 2020  toyota  Trends  ufc  posted on January 7, 2019   MISSING SPONSORSHIP NEWS? … Continue reading Last Week Today: Diving In

Last Week Today: Where Do You Fit in the Industry?

LAST WEEK TODAY: WHERE DO YOU FIT IN THE INDUSTRY? tagged: activation  adidas  aggreko  branding  budget  canon  cycling  esports  experiential marketing  futbol  intuit  live event sponsorship  lyon edg  marketing  mls  mls cup  nascar  nfl  olympic lyonnais  olympics  pittsburgh knights  pittsburgh steelers  sponsorship  sponsorspotlight  sports biz  tech  tokyo 2020  yeti  posted on December 17, 2018   … Continue reading Last Week Today: Where Do You Fit in the Industry?

Last Week Today: Teams are Trending

LAST WEEK TODAY: TEAMS ARE TRENDING tagged: ac milan  activation  basketball  branding  columbus blue jackets  experiential marketing  futbol  golden state warriors  live event sponsorship  mad monday  marketing  nba  nhl  premier league  rugby  sacramento kings  seattle nhl expansion  serie a  silicon valley  sponsorship  sports biz  tech  wendy’s  wolverhampton wanderers  posted on December 10, 2018   MISSING … Continue reading Last Week Today: Teams are Trending

Last Week Today: Extra Deals in the Arts

LAST WEEK TODAY: EXTRA DEALS IN THE ARTS tagged: activation  basketball  broadcast  camp nou  capital one  cause marketing  experiential marketing  fc barcelona  film festival  food bank  futbol  live event sponsorship  marketing  motley crue  ncaa  pac12  ralph breaks the internet  sponsorship  sponsorspotlight  sports biz  superbowl  title sponsorship  wells fargo  posted on December 3, 2018   MISSING … Continue reading Last Week Today: Extra Deals in the Arts

Last Week Today: Break for Thanksgiving?

LAST WEEK TODAY: BREAK FOR THANKSGIVING? tagged: activation  apparel sponsorship  basketball  big ben  esports  experiential marketing  head & shoulders  learfield  live event sponsorship  marketing  nascar  ncaa  opportunity  procter & gamble  sponsorship  sports biz  taco bell  turkey  unlv  posted on November 26, 2018   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Break for Thanksgiving?