These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation at&t branding cycling esports experiential marketing fifa football gambling gymnastics indy 500 iwd live event sponsorship marathon brewing company marketing mls naming rights soccer sponsorship sponsorship strategy sports biz st louis tottenham uci women women’s history month posted on March 18, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value
LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation baseball boston red sox branding education experiential marketing fifa football gambling iwd live event sponsorship marketing mgm mlb naming rights nfl soccer sponsorship sponsorship strategy sports biz super bowl tribeca uefa women world cup posted on March 11, 2019 MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out
LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation baseball branding category analysis cycling endorsement experiential marketing football live event sponsorship marketing milb mlb naming rights soccer sponsorship sponsorship strategy sports biz the fa title sponsorship uefa women posted on March 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry
Category Analysis: Credit Cards & Payment Processing tagged: amex big 10 conference brighton hove albion category analysis cfp Coachella credit cards discover experiential marketing fifa world cup football live event sponsorship mastercard music naming rights ncaa nfl nhl olympics orange bowl payment processing seattle seahawks soccer sponsorship super bowl title sponsorship visa posted on February … Continue reading Category Analysis: Credit Cards & Payment Processing
LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels activation airline sponsorship ariana grande branding category analysis event analysis experiential marketing fc dallas football live event sponsorship marketing mercedes naming rights paris saint germain sponsorship sponsorship strategy sponsorspotlight sports biz super bowl title sponsorship posted on February 25, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza
LAST WEEK TODAY tagged: activation adweek aramark brand branding colors cyclones engagement esports event sponsorship experiential marketing festival golden gophers hancock whitney last week today live event sponsorship live events lsu marketing naming rights social media marketing sponsorship title sponsorship posted on August 6, 2018 Missing sponsorship news? Check out the blog every Monday for … Continue reading Last Week Today
LAST WEEK TODAY: EXPECT THE UNEXPECTED tagged: activation beijing 2022 brand branding bristol bears comic con convention center engagement event sponsorship experiential marketing f1 festival live event sponsorship live events lsu marketing milwaukee bucks music naming rights nascar nba olympics presenting sponsorship rugby sdcc social media social media marketing sponsorship title sponsorship worcester warriors posted … Continue reading Last Week Today: Expect the Unexpected
LAST WEEK TODAY: CONSIDER ALL ANGLES tagged: activation adidas brand branding convention center craft beer engagement event sponsorship experiential marketing fifa fifa world cup film futbol golf hockey live event sponsorship live events lpga mailchimp marketing music naming rights nfl nhl nike pizza hut rugby rwc7s seattle seahawks soccer social media social media marketing sponsorship … Continue reading Last Week Today: Consider All Angles