Last Week Today: January 6-12 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

Last Week Today: December 2-8 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover December 2-8, 2019 and include sponsorship news in the soccer world, with Africa, and features new naming rights partnerships.   Sponsorship News in Africa Remember how last week … Continue reading Last Week Today: December 2-8 Sponsorship News

Last Week Today: International, eSports, Personal Sponsors

LAST WEEK TODAY: Sponsorship News tagged: 2019  allegiant stadium  announce  bianca andreescu  campaigns  canal 11  chick-fil-a  co-creating content  founding partner  george foreman  hornets  hsbc  international  jim van stone  jonathan dasnieres  kits  knockout formula  las vegas  logos  monumental sports & entertainment  nba  nec corporation  news  nike  octagon sports  october  partnership  pay-tv  portuguese football  psv eindhoven  puma  … Continue reading Last Week Today: International, eSports, Personal Sponsors

Sponsorship vs. Endorsement

Sponsorship vs. Endorsement Deals tagged: nespresso  nike  sponsorship  subway  posted on January 24, 2019 Sponsorship is a great business tool used by brands. Brands can pay for some or all costs involved with an event in return for brand awareness. Most Company’s set aside sponsorships dollars yearly to produce activations and advertisements that are directly … Continue reading Sponsorship vs. Endorsement

4 Exciting Things We Learned About Sponsorship This Year

4 Exciting Things We Learned About Sponsorship This Year tagged: 2018  advertising  awareness  brand activism  charging stations  cobranding  coca-cola  colin kaepernick  consulting  doritos  experiential marketing  golden state warriors  live event sponsorship  nba finals  nike  sponsorship  taco bell  visibility  posted on December 13, 2018   This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year

Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Last Week Today: Keep the Creativity Coming

LAST WEEK TODAY: KEEP THE CREATIVITY COMING tagged: activation  brand  branding  christmas  dia de los muertos  disneyland  dr suess  engagement  esports  event sponsorship  experiential marketing  football  futbol  halloween  ihop  last week today  live event sponsorship  live events  marketing  nike  pumas mx  reese’s  soccer  social media marketing  sponsorship  sports marketing  the grinch  walt disney world  whirlpool  … Continue reading Last Week Today: Keep the Creativity Coming