Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Last Week Today: New Season, New Sponsors

LAST WEEK TODAY: NEW SEASON, NEW SPONSORS tagged: activation  airbnb  brand  branding  chicago bulls  engagement  event sponsorship  experiential marketing  fivb  golden state warriors  hoteltonight  kiss cam  last week today  live event sponsorship  live events  marketing  national team  nba  nhl  olympics  rio olympics  social media marketing  sponsor spotlight  sponsorpitch  sponsorship  vegas golden knights  volleyball  volleyball sponsorship  … Continue reading Last Week Today: New Season, New Sponsors

Category Analysis: Airline Sponsorship

CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines  arsenal  atp tour  bayern munich  bike share  british airways  bundesliga  commonwealth games  delta air lines  emirates  english premier league  etihad  event sponsorship  fifa  formula 1  formula e  french open  incredibles 2  korean air  la liga  ligue 1  live event  live event sponsorship  london 2012  lufthansa  marketing  mercedes  mlb  … Continue reading Category Analysis: Airline Sponsorship

Last Week Today: How To Be Marketable

LAST WEEK TODAY: HOW TO BE MARKETABLE tagged: activation  allegiant  allianz  brand  branding  engagement  event sponsorship  experiential marketing  golden knights  golf  ioc  last week today  live event sponsorship  live events  marketable  marketing  milo  naomi osaka  nhl  nissan  olympics  paul pogba  social media marketing  sponsorship  sportspro  tennis  us open  posted on September 17, 2018 Missing sponsorship … Continue reading Last Week Today: How To Be Marketable

Last Week Today: Expect the Unexpected

LAST WEEK TODAY: EXPECT THE UNEXPECTED tagged: activation  beijing 2022  brand  branding  bristol bears  comic con  convention center  engagement  event sponsorship  experiential marketing  f1  festival  live event sponsorship  live events  lsu  marketing  milwaukee bucks  music  naming rights  nascar  nba  olympics  presenting sponsorship  rugby  sdcc  social media  social media marketing  sponsorship  title sponsorship  worcester warriors  posted … Continue reading Last Week Today: Expect the Unexpected

Event Analysis: Regional and Other Championships

EVENT ANALYSIS: REGIONAL & OTHER CHAMPIONSHIPS tagged: asian games  commonwealth games  concacaf  concacaf gold cup  continental championships  cup of nations  fia endurance championship  fig world championships  glasgow  longines  marketing  olympics  panamerican games  regional games  south east asian games  sponsorship  strategy  strathmore  toyota  uefa  uefa euros  world equestrian games  posted on June 21, 2018 We’ve featured … Continue reading Event Analysis: Regional and Other Championships

5 Surprising Sponsorship Stats to Boost Your Strategy

The best-fitting sponsorship strategies happen with research. While getting the maximum return on a sponsorship investment is something that is best achieved with the help of sponsorship agency professionals, if the organizing committees know the right unique sponsorship stats, that can give them edge needed to boost the maximum return on a sponsorship investment. The … Continue reading 5 Surprising Sponsorship Stats to Boost Your Strategy

Category Analysis: Grocers

CATEGORY ANALYSIS: GROCERS tagged: alameda county fair  albertsons  aldi  asda  carrefour  category analysis  community games  cycling  downton abbey  england fa  fifa world cup  gaelic football  golf  great irish bake  hell’s kitchen  irfu  lidl  marketing  mlb  nascar  nba  ncaa  nfl  nhl  oc fair  olympics  publix  royal belgium fa  rugby  safeway  soccer  sponsorship  strategy  tesco  uefa  wegmans  … Continue reading Category Analysis: Grocers

Category Analysis: Automotive

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding  category analysis  golf  marketing  olympics  soccer  sponsorship  strategy  tennis  posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship