What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?