5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Flawless Experiential Execution: Easy Steps to Success tagged: branding campaign event sponsorship experiential marketing live event sponsorship marketing permitting sponsorship strategy target marketing venue posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success
Choosing the Perfect Location for Your Event tagged: activation adidas american express Coachella consulting experiential marketing hollywood & highland james harden levi’s stadium mobile marketing tour nba permitting placement san francisco 49ers sponsorship state farm posted on March 28, 2019 There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event
Deadlines, Departments & Documentation: How to Get Your Activation Approved tagged: ada building permit event management event planning experiential marketing fire permit food & beverage health permit live event marketing live event sponsorship location parking permitting sponsorship strategy venue posted on November 15, 2018 One of the challenges we as a Sales Agency face … Continue reading Deadlines, Departments & Documentation: How to Get Your Activation Approved
Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important