Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Choosing the Perfect Location for Your Event

Choosing the Perfect Location for Your Event tagged: activation  adidas  american express  Coachella  consulting  experiential marketing  hollywood & highland  james harden  levi’s stadium  mobile marketing tour  nba  permitting  placement  san francisco 49ers  sponsorship  state farm  posted on March 28, 2019   There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event

Deadlines, Departments & Documentation: How to Get Your Activation Approved

Deadlines, Departments & Documentation: How to Get Your Activation Approved tagged: ada  building permit  event management  event planning  experiential marketing  fire permit  food & beverage  health permit  live event marketing  live event sponsorship  location  parking  permitting  sponsorship  strategy  venue  posted on November 15, 2018   One of the challenges we as a Sales Agency face … Continue reading Deadlines, Departments & Documentation: How to Get Your Activation Approved

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation.  On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important