What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?
Welcome to 2019! tagged: alameda county fair automotive sponsorship blog carvana diwali experiential marketing golf hollywood & highland los angeles masters mobile marketing tour nfl oc fair olympics pier 39 sambazon san francisco smartwater social media sponsorship super bowl taj mahal tea website posted on January 3, 2019 It’s officially 2019. Where did the time … Continue reading Welcome to 2019!
Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important
LAST WEEK TODAY: AGREE ON ASSET VALUATION tagged: abby and the myth activation brand carvana casio engagement epl event sponsorship experiential marketing festivals fifa world cup futbol golden state warriors kohler live event sponsorship live events manchester united nba nba finals pier 39 rakuten soccer sponsorship time timekeeping visa wework posted on June 11, 2018 … Continue reading Last Week Today: Brand Sponsorship Value