5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Choosing the Perfect Location for Your Event tagged: activation adidas american express Coachella consulting experiential marketing hollywood & highland james harden levi’s stadium mobile marketing tour nba permitting placement san francisco 49ers sponsorship state farm posted on March 28, 2019 There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event
Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important