5 Basic Steps: Experiential Marketing Activation

5 Basic Steps for a Successful Experiential Activation tagged: activate  activation  agency  basic  branding  campaign  event sponsorship  experiential  experiential marketing  marketing  permits  permitting  placement  pop tarts  sponsorship  steps  strategy  target marketing  venue  posted on October 24, 2019   Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation

Choosing the Perfect Location for Your Event

Choosing the Perfect Location for Your Event tagged: activation  adidas  american express  Coachella  consulting  experiential marketing  hollywood & highland  james harden  levi’s stadium  mobile marketing tour  nba  permitting  placement  san francisco 49ers  sponsorship  state farm  posted on March 28, 2019   There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. ¬†On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important