Last Week Today: January 20-26 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

Sponsorship Activation Definition & Break Down

Definition & Break Down of Sponsorship Activation — If you’re just starting to explore sponsorship activation, we’re explaining the definition and breaking it down for you today: Sponsorship activation can be done in many different ways to produce a wide variety of results. Let’s talk about what sponsorship activation is, and what steps you need … Continue reading Sponsorship Activation Definition & Break Down