Last Week Today: November 25 – December 1 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS   Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover November 25- December 1, 2019 and include sponsorship news for France and the world of Formula One.     What’s going on in France? Team Vitality, a … Continue reading Last Week Today: November 25 – December 1 Sponsorship News

Energy Drink Sponsorship in Extreme Sports

Energy Drink Sponsorship in Extreme Sports tagged: branding  crashed ice  event sponsorship  experiential marketing  extreme sports  live event sponsorship  marketing  monster  red bull  red bull air race  rockstar  sponsorship  sponsorship fit  strategy  x games  posted on April 18, 2019 Red Bull   Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Last Week Today: Trending Now

LAST WEEK TODAY: TRENDING NOW tagged: ana  arco  biki  brand  bulleit  Coachella  esports  european championships  event sponsorship  experiential marketing  festivals  frieze  futbol  google  hp  hyperx  microsoft  mlb  music  nba 2k  red bull  roma  serie a  soccer  sponsorship  utz  virtual reality  vr  waze  posted on May 7, 2018 Missing sponsorship news? Check out the blog every … Continue reading Last Week Today: Trending Now