Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do:┬áIOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship