Category Analysis: Luxury Sponsorship tagged: america’s cup ascot audi bmw broadcast burberry bvlgari cartier category analysis cause marketing chanel chopard commonwealth games entertainment equestrian experiential marketing ferrari formula 1 formula e gucci horse racing hugo boss kentucky derby land rover longines luxury brands lvmh mercedes-benz music olympics omega philanthropy porsche prada social media sponsorship tissot … Continue reading Category Analysis: Luxury Sponsorship
Welcome to 2019! tagged: alameda county fair automotive sponsorship blog carvana diwali experiential marketing golf hollywood & highland los angeles masters mobile marketing tour nfl oc fair olympics pier 39 sambazon san francisco smartwater social media sponsorship super bowl taj mahal tea website posted on January 3, 2019 It’s officially 2019. Where did the time … Continue reading Welcome to 2019!
The 3 Kinds of Most Valuable Sponsorship Assets tagged: activation assets attrition digital media event sponsorship live event sponsorship partner fit pitch signage social media sponsorship sponsorship program sponsorship sales team sponsorship posted on October 25, 2018 In order to achieve the best results, you have to offer the right sponsorship assets. The right … Continue reading The 3 Kinds of Most Valuable Sponsorship Assets
We asked you earlier this year: Has your brand considered partnering with a fair or festival? Fairs may not be your top of mind property when you think of potential partnerships, but it is an exciting and growing segment that should be considered. According to IEG, sponsorship spending on fairs, festivals and other annual … Continue reading Is Fair Sponsorship Right for Your Brand? REDUX
Launching a Sponsorship Program at a Brand New Event: 2018 European Championships tagged: activation berlin european championships eurovision event sponsorship experiential marketing glasgow live event live event sponsorship marketing nike social media sponsorship sports biz toyo tires posted on September 13, 2018 The European Championships is a multi-sport event which brings together the existing European Championships of … Continue reading Launching a Sponsorship Program at a Brand New Event: 2018 European Championships
The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon tagged: activation aelta andy murray event sponsorship experiential marketing grand slam grigor dimitrov haagen-dazs jaguar land rover lanson marketing ralph lauren roger federer social media sponsorship stella artois tennis wimbledon posted on August 2, 2018 Wimbledon is one of tennis’ Grand Slams, the … Continue reading The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon
LAST WEEK TODAY: EXPECT THE UNEXPECTED tagged: activation beijing 2022 brand branding bristol bears comic con convention center engagement event sponsorship experiential marketing f1 festival live event sponsorship live events lsu marketing milwaukee bucks music naming rights nascar nba olympics presenting sponsorship rugby sdcc social media social media marketing sponsorship title sponsorship worcester warriors posted … Continue reading Last Week Today: Expect the Unexpected
LAST WEEK TODAY: CONSIDER ALL ANGLES tagged: activation adidas brand branding convention center craft beer engagement event sponsorship experiential marketing fifa fifa world cup film futbol golf hockey live event sponsorship live events lpga mailchimp marketing music naming rights nfl nhl nike pizza hut rugby rwc7s seattle seahawks soccer social media social media marketing sponsorship … Continue reading Last Week Today: Consider All Angles
LAST WEEK TODAY: CONSIDER CHANGING VALUES tagged: activation AR augmented reality baseball brand branding engagement esports event sponsorship experiential marketing fifa fifa world cup futbol ioc les bleus live event sponsorship live events marketing milb millennial mlb nike soccer social media social media marketing sponsorship turtle beach posted on July 16, 2018 Missing sponsorship news? … Continue reading Last Week Today: Consider Changing Values
Experiential activation should always be memorable, fun, and fantastic overall, working to make even the most intangible brands as tangible as they can be. Secure the right location, employees, and supplies for your experiential activation idea, and you have a recipe for success! An Array of Experiential Activation in 2018 This year an excellent variety … Continue reading Five of This Year’s Fantastic Experiential Activation Ideas