The 3 Kinds of Most Valuable Sponsorship Assets

The 3 Kinds of Most Valuable Sponsorship Assets tagged: activation  assets  attrition  digital media  event sponsorship  live event sponsorship  partner fit  pitch  signage  social media  sponsorship  sponsorship program  sponsorship sales  team sponsorship  posted on October 25, 2018   In order to achieve the best results, you have to offer the right sponsorship assets. The right … Continue reading The 3 Kinds of Most Valuable Sponsorship Assets

Is Fair Sponsorship Right for Your Brand? REDUX

  We asked you earlier this year: Has your brand considered partnering with a fair or festival? Fairs may not be your top of mind property when you think of potential partnerships, but it is an exciting and growing segment that should be considered. According to IEG, sponsorship spending on fairs, festivals and other annual … Continue reading Is Fair Sponsorship Right for Your Brand? REDUX

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships tagged: activation  berlin  european championships  eurovision  event sponsorship  experiential marketing  glasgow  live event  live event sponsorship  marketing  nike  social media  sponsorship  sports biz  toyo tires  posted on September 13, 2018 The European Championships is a multi-sport event which brings together the existing European Championships of … Continue reading Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon

The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon tagged: activation  aelta  andy murray  event sponsorship  experiential marketing  grand slam  grigor dimitrov  haagen-dazs  jaguar land rover  lanson  marketing  ralph lauren  roger federer  social media  sponsorship  stella artois  tennis  wimbledon  posted on August 2, 2018 Wimbledon is one of tennis’ Grand Slams, the … Continue reading The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon

Last Week Today: Expect the Unexpected

LAST WEEK TODAY: EXPECT THE UNEXPECTED tagged: activation  beijing 2022  brand  branding  bristol bears  comic con  convention center  engagement  event sponsorship  experiential marketing  f1  festival  live event sponsorship  live events  lsu  marketing  milwaukee bucks  music  naming rights  nascar  nba  olympics  presenting sponsorship  rugby  sdcc  social media  social media marketing  sponsorship  title sponsorship  worcester warriors  posted … Continue reading Last Week Today: Expect the Unexpected

Last Week Today: Consider All Angles

LAST WEEK TODAY: CONSIDER ALL ANGLES tagged: activation  adidas  brand  branding  convention center  craft beer  engagement  event sponsorship  experiential marketing  fifa  fifa world cup  film  futbol  golf  hockey  live event sponsorship  live events  lpga  mailchimp  marketing  music  naming rights  nfl  nhl  nike  pizza hut  rugby  rwc7s  seattle seahawks  soccer  social media  social media marketing  sponsorship  … Continue reading Last Week Today: Consider All Angles

Last Week Today: Consider Changing Values

LAST WEEK TODAY: CONSIDER CHANGING VALUES tagged: activation  AR  augmented reality  baseball  brand  branding  engagement  esports  event sponsorship  experiential marketing  fifa  fifa world cup  futbol  ioc  les bleus  live event sponsorship  live events  marketing  milb  millennial  mlb  nike  soccer  social media  social media marketing  sponsorship  turtle beach  posted on July 16, 2018 Missing sponsorship news? … Continue reading Last Week Today: Consider Changing Values

Five of This Year’s Fantastic Experiential Activation Ideas

Experiential activation should always be memorable, fun, and fantastic overall, working to make even the most intangible brands as tangible as they can be. Secure the right location, employees, and supplies for your experiential activation idea, and you have a recipe for success! An Array of Experiential Activation in 2018 This year an excellent variety … Continue reading Five of This Year’s Fantastic Experiential Activation Ideas

Sponsorship Valu-what?

Sponsorship Valu-what? tagged: assets  brands  contracts  digital  fifa world cup  live event sponorship  marketing  rights holder  social media  sponsorship  sponsorship deals  target marketing  valuation  posted on May 31, 2018   “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?

ICYMIEGOEMS: In Case You Missed IEG or EMS

ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS tagged: activation  anheuser-busch  conference  digital  ems  emslive  eventmarketer  experiential marketing  fomo  gen z  icymi  ieg  ieg2018  manny the frenchie  marketing  rakuten  social media  sponsorship  target marketing  warriors  posted on May 24, 2018 No FOMO for you – #teamtandem has you covered if you missed IEG or EMS … Continue reading ICYMIEGOEMS: In Case You Missed IEG or EMS