Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry

Last Week Today: Presidents Day Sponsorship Bonanza

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels  activation  airline sponsorship  ariana grande  branding  category analysis  event analysis  experiential marketing  fc dallas  football  live event sponsorship  marketing  mercedes  naming rights  paris saint germain  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  title sponsorship  posted on February 25, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Event Analysis: Grand Slams

Event Analysis: Grand Slams tagged: american express  andy murray  australian open  citizen  emirates  event analysis  event sponsorship  Events  evian  french open  ibm  kia  lavazza  live event sponsorship  longines  maria sharapova  novak djokovic  perrier  peugeot  rafael nadal  roger federer  rolex  serena williams  slazenger  sponsorship  sponsorship strategy  sports sponsorship  tennis  title sponsorship  us open  wimbledon  posted on … Continue reading Event Analysis: Grand Slams

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Absolutely Vital Components to the Best Sponsorship Strategy

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy