Last Week Today: Sponsorship- Travel and Tourism

LAST WEEK TODAY: SPONSORSHIP- TRAVEL AND TOURISM tagged: activation  Carnival  disney  experiential marketing  live event sponsorship  marketing  OC  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  Stock  Tandem  Tourism  Travel  Uber  USTravel  posted on May 13, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting … Continue reading Last Week Today: Sponsorship- Travel and Tourism

Last Week Today: May the 4th be with you

LAST WEEK TODAY: May the 4th be with you tagged: activation  Coachella  CVS  experiential marketing  formula 1  hotels  live event sponsorship  marketing  nba  puma  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  star wars  tennis  Tinder  us open  vodka  posted on May 6, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: May the 4th be with you

Last Week Today: Sponsorship Explosion

LAST WEEK TODAY: SPONSORSHIP EXPLOSION tagged: activation  airdrop  boca juniors  carlsberg  childish gambino  Coachella  eurojapan cup  experiential marketing  football  live event sponsorship  macys  manchester city  marketing  mls  netflix  olympics  soccer  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  us soccer  posted on April 22, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Sponsorship Explosion

Last Week Today: Sponsorship Expansion

LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 15, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion

Last Week Today: Sponsorship Activation

LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 8, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry

Last Week Today: Presidents Day Sponsorship Bonanza

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels  activation  airline sponsorship  ariana grande  branding  category analysis  event analysis  experiential marketing  fc dallas  football  live event sponsorship  marketing  mercedes  naming rights  paris saint germain  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  title sponsorship  posted on February 25, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza