LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation at&t branding cycling esports experiential marketing fifa football gambling gymnastics indy 500 iwd live event sponsorship marathon brewing company marketing mls naming rights soccer sponsorship sponsorship strategy sports biz st louis tottenham uci women women’s history month posted on March 18, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value
LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation baseball boston red sox branding education experiential marketing fifa football gambling iwd live event sponsorship marketing mgm mlb naming rights nfl soccer sponsorship sponsorship strategy sports biz super bowl tribeca uefa women world cup posted on March 11, 2019 MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out
What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?
LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation baseball branding category analysis cycling endorsement experiential marketing football live event sponsorship marketing milb mlb naming rights soccer sponsorship sponsorship strategy sports biz the fa title sponsorship uefa women posted on March 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry
LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels activation airline sponsorship ariana grande branding category analysis event analysis experiential marketing fc dallas football live event sponsorship marketing mercedes naming rights paris saint germain sponsorship sponsorship strategy sponsorspotlight sports biz super bowl title sponsorship posted on February 25, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza
LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation airline sponsorship asian cup branding category analysis coca-cola davis cup event analysis experiential marketing football grand slam live event sponsorship marketing nfl rolex sponsor spotlight sponsorship sponsorship strategy sponsorspotlight sports biz super bowl ufc wendy’s posted on February 11, 2019 MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant
LAST WEEK TODAY: CATEGORY UPDATES tagged: activation branding category analysis chevrolet esports event analysis experiential marketing LEGO live event sponsorship marketing new balance sponsor spotlight sponsorship sponsorship strategy sponsorspotlight sports biz toyota unisys usa curling xfinity posted on February 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates
Event Analysis: Grand Slams tagged: american express andy murray australian open citizen emirates event analysis event sponsorship Events evian french open ibm kia lavazza live event sponsorship longines maria sharapova novak djokovic perrier peugeot rafael nadal roger federer rolex serena williams slazenger sponsorship sponsorship strategy sports sponsorship tennis title sponsorship us open wimbledon posted on … Continue reading Event Analysis: Grand Slams
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy