Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

How Can My Brand Create an Activation?

How Can My Brand Create an Activation? tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on February 7, 2019   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Event Analysis: Grand Slams

Event Analysis: Grand Slams tagged: american express  andy murray  australian open  citizen  emirates  event analysis  event sponsorship  Events  evian  french open  ibm  kia  lavazza  live event sponsorship  longines  maria sharapova  novak djokovic  perrier  peugeot  rafael nadal  roger federer  rolex  serena williams  slazenger  sponsorship  sponsorship strategy  sports sponsorship  tennis  title sponsorship  us open  wimbledon  posted on … Continue reading Event Analysis: Grand Slams

Last Week Today: New Names, New Norms

LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation  american family insurance  at&t  branding  chicago fire  chick-fil-a  esports  experiential marketing  football  live event sponsorship  marketing  miller  nf;  oracle  patrick mahomes  pop up  seattle sounders fc  sponsorship  sports biz  posted on January 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms

Sponsorship vs. Endorsement

Sponsorship vs. Endorsement Deals tagged: nespresso  nike  sponsorship  subway  posted on January 24, 2019 Sponsorship is a great business tool used by brands. Brands can pay for some or all costs involved with an event in return for brand awareness. Most Company‚Äôs set aside sponsorships dollars yearly to produce activations and advertisements that are directly … Continue reading Sponsorship vs. Endorsement

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Last Week Today: Back to Normal

LAST WEEK TODAY: BACK TO NORMAL tagged: activation  alibaba  andy murray  artificial intelligence  at&t  australian open  black mirror bandersnatch  branding  brexit  castore  esports  experiential marketing  football  golden globes  intel  kia  konami  leicester city football club  ligue 1  live event sponsorship  marketing  miami open  netflix  olympics  oracle  pop up  san francisco giants  sponsorship  sports biz  tennis  … Continue reading Last Week Today: Back to Normal

Last Week Today: Diving In

LAST WEEK TODAY: DIVING IN tagged: activation  branding  budweiser  eventmarketer  experiential marketing  fifa world cup  fila  futbol  ibm  jetpack  kiki bertens  live event sponsorship  marketing  mma  obstacle  olympics  opportunity  palmeiras  pantene  puma  qatar 2022  ronda rousey  sponsorship  sponsorspotlight  sports biz  tax  tokyo 2020  toyota  Trends  ufc  posted on January 7, 2019   MISSING SPONSORSHIP NEWS? … Continue reading Last Week Today: Diving In