These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
These 5 ways to nurture your sponsor relationships will help you retain your sponsor deals long term so your sponsorship program continues to grow.
A successful sponsorship program includes these 7 stages to complete the full sales cycle – from inventory building to the sponsorship renewal.
LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 9-15, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates! EUROLEAGUE & TURKISH AIRLINES Turkish Airlines has been … Continue reading Last Week Today: December 9-15, 2019 Sponsorship News
Definition & Break Down of Sponsorship Activation — If you’re just starting to explore sponsorship activation, we’re explaining the definition and breaking it down for you today: Sponsorship activation can be done in many different ways to produce a wide variety of results. Let’s talk about what sponsorship activation is, and what steps you need … Continue reading Sponsorship Activation Definition & Break Down
TANDEM Blog Sponsorship Proposals for Beginners: All the steps! posted on November 7, 2019 Last week we told you to stop selling pre-packed deals, today we’re sharing how to create customized sponsorship proposals for beginners. You don’t need years of experience to do this well, just some time to research, and a creative mindset to … Continue reading Sponsorship Proposals for Beginners
LAST WEEK TODAY: Case Closed! Ouch. tagged: automotive chocolate court battle joe gibbs racing marathon mars nascar new balance new york city news nyrr official partner partnership sponsor sponsorship volvo weekly posted on November 4, 2019 LAST WEEK’S TOP SPONSORSHIP NEWS Tandem’s weekly Sponsorship News roundup for the week of October 28 – November 3, … Continue reading Last Week Today: Case Closed! Appeal Denied! Ouch.
How To Improve Your Event Sponsorship Program Are you wondering how to improve your event sponsorship program? Perhaps you’ve been struggling to secure sponsors for your event, or maybe you already have some, but not sure what else you can do to secure new partners? Hey, we totally get it. Growth is important! And from … Continue reading How To Improve Your Event Sponsorship Program
LAST WEEK TODAY: Big Names Making Big Moves tagged: 2019 airlines australia bill tierney budweiser campaign football future official hendrick hertz hockey melbourne motorsports news nhl number 24 nwsl october partnership predators southwest sponsor sponsorship sports women posted on October 28, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Big Names Making Big Moves in Women’s Sports
5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation