LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation airline sponsorship asian cup branding category analysis coca-cola davis cup event analysis experiential marketing football grand slam live event sponsorship marketing nfl rolex sponsor spotlight sponsorship sponsorship strategy sponsorspotlight sports biz super bowl ufc wendy’s posted on February 11, 2019 MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant
How Can My Brand Create an Activation? tagged: activation agency branding consulting experiential marketing live event live event sponsorship sponsorship sponsorship agency xm posted on February 7, 2019 There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?
LAST WEEK TODAY: CATEGORY UPDATES tagged: activation branding category analysis chevrolet esports event analysis experiential marketing LEGO live event sponsorship marketing new balance sponsor spotlight sponsorship sponsorship strategy sponsorspotlight sports biz toyota unisys usa curling xfinity posted on February 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates
Event Analysis: Grand Slams tagged: american express andy murray australian open citizen emirates event analysis event sponsorship Events evian french open ibm kia lavazza live event sponsorship longines maria sharapova novak djokovic perrier peugeot rafael nadal roger federer rolex serena williams slazenger sponsorship sponsorship strategy sports sponsorship tennis title sponsorship us open wimbledon posted on … Continue reading Event Analysis: Grand Slams
LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation american family insurance at&t branding chicago fire chick-fil-a esports experiential marketing football live event sponsorship marketing miller nf; oracle patrick mahomes pop up seattle sounders fc sponsorship sports biz posted on January 28, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms
Sponsorship vs. Endorsement Deals tagged: nespresso nike sponsorship subway posted on January 24, 2019 Sponsorship is a great business tool used by brands. Brands can pay for some or all costs involved with an event in return for brand awareness. Most Company’s set aside sponsorships dollars yearly to produce activations and advertisements that are directly … Continue reading Sponsorship vs. Endorsement
I Did Not See That Coming: Unexpected Partnerships tagged: advertising agency cobranding consulting covergirl experiential marketing george clooney lucasfilm marketing nespresso partnership sponsorship starwars surprise partners swiss army knife unexpected partnerships posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships
LAST WEEK TODAY: BACK TO NORMAL tagged: activation alibaba andy murray artificial intelligence at&t australian open black mirror bandersnatch branding brexit castore esports experiential marketing football golden globes intel kia konami leicester city football club ligue 1 live event sponsorship marketing miami open netflix olympics oracle pop up san francisco giants sponsorship sports biz tennis … Continue reading Last Week Today: Back to Normal
5 Ways to Build a Better Relationship with Your Agency tagged: account management agency consulting experiential marketing mobile marketing tour relationship building sponsorship tips posted on January 10, 2019 About a month ago, we talked about some of the best ways for an agency to build a relationship with their sponsor, including some of the … Continue reading 5 Ways to Build a Better Relationship with Your Agency
LAST WEEK TODAY: DIVING IN tagged: activation branding budweiser eventmarketer experiential marketing fifa world cup fila futbol ibm jetpack kiki bertens live event sponsorship marketing mma obstacle olympics opportunity palmeiras pantene puma qatar 2022 ronda rousey sponsorship sponsorspotlight sports biz tax tokyo 2020 toyota Trends ufc posted on January 7, 2019 MISSING SPONSORSHIP NEWS? … Continue reading Last Week Today: Diving In