LAST WEEK TODAY: SPONSORSHIP EXPLOSION tagged: activation airdrop boca juniors carlsberg childish gambino Coachella eurojapan cup experiential marketing football live event sponsorship macys manchester city marketing mls netflix olympics soccer sponsorship sponsorship strategy sponsorspotlight sports biz us soccer posted on April 22, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Sponsorship Explosion
Energy Drink Sponsorship in Extreme Sports tagged: branding crashed ice event sponsorship experiential marketing extreme sports live event sponsorship marketing monster red bull red bull air race rockstar sponsorship sponsorship fit strategy x games posted on April 18, 2019 Red Bull Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports
LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation adidas beyonce billie eilish bud knight bud light eleague esports experiential marketing final four football la galaxy live event sponsorship marketing mls soccer sponsorship sponsorship strategy sports biz spotify posted on April 15, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion
LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation adidas beyonce billie eilish bud knight bud light eleague esports experiential marketing final four football la galaxy live event sponsorship marketing mls soccer sponsorship sponsorship strategy sports biz spotify posted on April 8, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation
Category Analysis: Luxury Sponsorship tagged: america’s cup ascot audi bmw broadcast burberry bvlgari cartier category analysis cause marketing chanel chopard commonwealth games entertainment equestrian experiential marketing ferrari formula 1 formula e gucci horse racing hugo boss kentucky derby land rover longines luxury brands lvmh mercedes-benz music olympics omega philanthropy porsche prada social media sponsorship tissot … Continue reading Category Analysis: Luxury Sponsorship
Choosing the Perfect Location for Your Event tagged: activation adidas american express Coachella consulting experiential marketing hollywood & highland james harden levi’s stadium mobile marketing tour nba permitting placement san francisco 49ers sponsorship state farm posted on March 28, 2019 There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event
Best Awards Season Sponsorship Activations tagged: delta experiential marketing film grammys hennessey live event marketing live event sponsorship live music marriott mkg co music oscars sponsorship strategy posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations
LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation at&t branding cycling esports experiential marketing fifa football gambling gymnastics indy 500 iwd live event sponsorship marathon brewing company marketing mls naming rights soccer sponsorship sponsorship strategy sports biz st louis tottenham uci women women’s history month posted on March 18, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value
LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation baseball boston red sox branding education experiential marketing fifa football gambling iwd live event sponsorship marketing mgm mlb naming rights nfl soccer sponsorship sponsorship strategy sports biz super bowl tribeca uefa women world cup posted on March 11, 2019 MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out
What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?