Last Week Today: Sponsorship Explosion

LAST WEEK TODAY: SPONSORSHIP EXPLOSION tagged: activation  airdrop  boca juniors  carlsberg  childish gambino  Coachella  eurojapan cup  experiential marketing  football  live event sponsorship  macys  manchester city  marketing  mls  netflix  olympics  soccer  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  us soccer  posted on April 22, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Sponsorship Explosion

Last Week Today: Sponsorship Expansion

LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 15, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion

Last Week Today: Sponsorship Activation

LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 8, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry

Last Week Today: Presidents Day Sponsorship Bonanza

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels  activation  airline sponsorship  ariana grande  branding  category analysis  event analysis  experiential marketing  fc dallas  football  live event sponsorship  marketing  mercedes  naming rights  paris saint germain  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  title sponsorship  posted on February 25, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Last Week Today: New Names, New Norms

LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation  american family insurance  at&t  branding  chicago fire  chick-fil-a  esports  experiential marketing  football  live event sponsorship  marketing  miller  nf;  oracle  patrick mahomes  pop up  seattle sounders fc  sponsorship  sports biz  posted on January 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms