Last Week Today: May the 4th be with you

LAST WEEK TODAY: May the 4th be with you tagged: activation  Coachella  CVS  experiential marketing  formula 1  hotels  live event sponsorship  marketing  nba  puma  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  star wars  tennis  Tinder  us open  vodka  posted on May 6, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: May the 4th be with you

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?