Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Deadlines, Departments & Documentation: How to Get Your Activation Approved

Deadlines, Departments & Documentation: How to Get Your Activation Approved tagged: ada  building permit  event management  event planning  experiential marketing  fire permit  food & beverage  health permit  live event marketing  live event sponsorship  location  parking  permitting  sponsorship  strategy  venue  posted on November 15, 2018   One of the challenges we as a Sales Agency face … Continue reading Deadlines, Departments & Documentation: How to Get Your Activation Approved

5 Most Important Factors in Selecting Your Event Venue

5 Most Important Factors in Selecting Your Venue tagged: event management  event planning  experiential marketing  food & beverage  live event marketing  live event sponsorship  location  parking  sponsorship  strategy  venue  posted on November 8, 2018 Whether you are looking for a venue to host a large trade show, corporate meeting or private holiday party, finding the … Continue reading 5 Most Important Factors in Selecting Your Event Venue

Category Analysis: Airline Sponsorship

CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines  arsenal  atp tour  bayern munich  bike share  british airways  bundesliga  commonwealth games  delta air lines  emirates  english premier league  etihad  event sponsorship  fifa  formula 1  formula e  french open  incredibles 2  korean air  la liga  ligue 1  live event  live event sponsorship  london 2012  lufthansa  marketing  mercedes  mlb  … Continue reading Category Analysis: Airline Sponsorship

The State of Sponsorship: Conquer These Opportunities & Risks

The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite a few emerging categories in today’s sponsorship opportunities. Let’s take a look at some of … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Category Analysis: Hotels

CATEGORY ANALYSIS: HOTELS tagged: accor hotels  australian open  best western  cricket  european tour  event sponsorship  fc bayern  formula 1  four seasons  french open  golf  hilton  indycar  live event  live event sponsorship  live nation  lotus  loyalty  marketing  marriott  mclaren  mercedes  milb  mlb  nascar  nba  nfl  nhl  paris 2024  pga championship  pga tour  points  rewards program  rising … Continue reading Category Analysis: Hotels

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation.  On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important

Absolutely Vital Components to the Best Sponsorship Strategy

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy

Event Analysis: FIFA World Cup

EVENT ANALYSIS: FIFA WORLD CUP tagged: adidas  anheuser-busch  antoine griezmann  argentina  beats  belgium  brazil  budweiser  colombia  concacaf  croatia  cup of nations  denmark  england  event sponsorship  fifa world cup  france  japan  kellogg’s  kylian mbappe  live event  live event sponsorship  luka modric  marketing  mastercard  mega event  mexico  nike  portugal  puma  russia  spain  sponsorship  strategy  sweden  switzerland  uefa  … Continue reading Event Analysis: FIFA World Cup