Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract

Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Energy Drink Sponsorship in Extreme Sports

Energy Drink Sponsorship in Extreme Sports tagged: branding  crashed ice  event sponsorship  experiential marketing  extreme sports  live event sponsorship  marketing  monster  red bull  red bull air race  rockstar  sponsorship  sponsorship fit  strategy  x games  posted on April 18, 2019 Red Bull   Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports

The Most Exciting Virtual and Augmented Reality Activations We’ve Seen

The Most Exciting Virtual and Augmented Reality Activations We’ve Seen tagged: activation  adidas  augmented reality  coca-cola  dutch flying lady farms  experiential marketing  future  pepsi max  pier 39  strategy  tech  technology  travel nevada  Trends  under armour  virtual reality  world wildlife fund  wwf  posted on April 11, 2019   Have you ever wished you could Alter Your … Continue reading The Most Exciting Virtual and Augmented Reality Activations We’ve Seen

Best Awards Season Sponsorship Activations

Best Awards Season Sponsorship Activations tagged: delta  experiential marketing  film  grammys  hennessey  live event marketing  live event sponsorship  live music  marriott  mkg co  music  oscars  sponsorship  strategy  posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Best Event Apps to Use When Hosting, Attending, and Promoting Events

Best Event Apps to Use When Hosting, Attending, or Promoting Events tagged: applications  conference  digital assets  digital marketing  Events  experiential marketing  live event sponsorship  live events  networking  sponsorship  strategy  tech  posted on December 27, 2018 Event apps are making lives easier for events and their attendees. An event app is a must for providing a personalized … Continue reading Best Event Apps to Use When Hosting, Attending, and Promoting Events

Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship