5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding campaign co-branding contract create event sponsorship experiential marketing live event sponsorship marketing renewals rightsholders sponsorship strategy value posted on June 6, 2019 Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract
Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding campaign Coachella dell event sponsorship Events experiential marketing festival goals live event sponsorship makeup marketing NYX solicitation sponsorship strategy target marketing posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special
Flawless Experiential Execution: Easy Steps to Success tagged: branding campaign event sponsorship experiential marketing live event sponsorship marketing permitting sponsorship strategy target marketing venue posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success
Energy Drink Sponsorship in Extreme Sports tagged: branding crashed ice event sponsorship experiential marketing extreme sports live event sponsorship marketing monster red bull red bull air race rockstar sponsorship sponsorship fit strategy x games posted on April 18, 2019 Red Bull Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports
The Most Exciting Virtual and Augmented Reality Activations We’ve Seen tagged: activation adidas augmented reality coca-cola dutch flying lady farms experiential marketing future pepsi max pier 39 strategy tech technology travel nevada Trends under armour virtual reality world wildlife fund wwf posted on April 11, 2019 Have you ever wished you could Alter Your … Continue reading The Most Exciting Virtual and Augmented Reality Activations We’ve Seen
Best Awards Season Sponsorship Activations tagged: delta experiential marketing film grammys hennessey live event marketing live event sponsorship live music marriott mkg co music oscars sponsorship strategy posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations
What Are You Really Worth? Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands is crucial in cultivating and maintaining that successful partnership. We have written previously about the importance of conducting accurate and detailed sponsorship … Continue reading What Are You Really Worth?
Best Event Apps to Use When Hosting, Attending, or Promoting Events tagged: applications conference digital assets digital marketing Events experiential marketing live event sponsorship live events networking sponsorship strategy tech posted on December 27, 2018 Event apps are making lives easier for events and their attendees. An event app is a must for providing a personalized … Continue reading Best Event Apps to Use When Hosting, Attending, and Promoting Events