CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas arsenal as roma asics atp tour bayern munich borussia dortmund bundesliga chelsea cristiano ronaldo english premier league errea event sponsorship fifa french open hummel inter milan juventus la liga ligue 1 lionel messi live event live event sponsorship m’gladbach manchester united marketing marseille mls nba new balance nfl nike … Continue reading Category Analysis: Apparel Sponsorship
Deadlines, Departments & Documentation: How to Get Your Activation Approved tagged: ada building permit event management event planning experiential marketing fire permit food & beverage health permit live event marketing live event sponsorship location parking permitting sponsorship strategy venue posted on November 15, 2018 One of the challenges we as a Sales Agency face … Continue reading Deadlines, Departments & Documentation: How to Get Your Activation Approved
5 Most Important Factors in Selecting Your Venue tagged: event management event planning experiential marketing food & beverage live event marketing live event sponsorship location parking sponsorship strategy venue posted on November 8, 2018 Whether you are looking for a venue to host a large trade show, corporate meeting or private holiday party, finding the … Continue reading 5 Most Important Factors in Selecting Your Event Venue
CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines arsenal atp tour bayern munich bike share british airways bundesliga commonwealth games delta air lines emirates english premier league etihad event sponsorship fifa formula 1 formula e french open incredibles 2 korean air la liga ligue 1 live event live event sponsorship london 2012 lufthansa marketing mercedes mlb … Continue reading Category Analysis: Airline Sponsorship
The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite a few emerging categories in today’s sponsorship opportunities. Let’s take a look at some of … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
CATEGORY ANALYSIS: HOTELS tagged: accor hotels australian open best western cricket european tour event sponsorship fc bayern formula 1 four seasons french open golf hilton indycar live event live event sponsorship live nation lotus loyalty marketing marriott mclaren mercedes milb mlb nascar nba nfl nhl paris 2024 pga championship pga tour points rewards program rising … Continue reading Category Analysis: Hotels
Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy
EVENT ANALYSIS: FIFA WORLD CUP tagged: adidas anheuser-busch antoine griezmann argentina beats belgium brazil budweiser colombia concacaf croatia cup of nations denmark england event sponsorship fifa world cup france japan kellogg’s kylian mbappe live event live event sponsorship luka modric marketing mastercard mega event mexico nike portugal puma russia spain sponsorship strategy sweden switzerland uefa … Continue reading Event Analysis: FIFA World Cup