Event Analysis: Regional and Other Championships

EVENT ANALYSIS: REGIONAL & OTHER CHAMPIONSHIPS tagged: asian games  commonwealth games  concacaf  concacaf gold cup  continental championships  cup of nations  fia endurance championship  fig world championships  glasgow  longines  marketing  olympics  panamerican games  regional games  south east asian games  sponsorship  strategy  strathmore  toyota  uefa  uefa euros  world equestrian games  posted on June 21, 2018 We’ve featured … Continue reading Event Analysis: Regional and Other Championships

Event Bidding: Strategize for Success

Strategize For Success: Planning Your Event Bid Events need thorough, comprehensive planning in order to make sure that every aspect of an event turns out as close to as planned as is possible. Preparation detail depends on the size, type, and location of the event, but it always includes successful event bidding. Successful event planning … Continue reading Event Bidding: Strategize for Success

Category Analysis: Grocers

CATEGORY ANALYSIS: GROCERS tagged: alameda county fair  albertsons  aldi  asda  carrefour  category analysis  community games  cycling  downton abbey  england fa  fifa world cup  gaelic football  golf  great irish bake  hell’s kitchen  irfu  lidl  marketing  mlb  nascar  nba  ncaa  nfl  nhl  oc fair  olympics  publix  royal belgium fa  rugby  safeway  soccer  sponsorship  strategy  tesco  uefa  wegmans  … Continue reading Category Analysis: Grocers

Category Analysis: Automotive

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding  category analysis  golf  marketing  olympics  soccer  sponsorship  strategy  tennis  posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship

Click: How to Incorporate Social Media into Sponsorship Opportunities

Click: How to Incorporate Social Media into Sponsorship Opportunities tagged: branding  cobranding  contracts  digital  olympics  social media  sponsorship  strategy  tips  wimbledon  posted on March 8, 2018 SOCIAL MEDIA SPONSORSHIP IS THE ASSET YOU MAY BE MISUSING.   Sponsorships are most successful when viewed by both parties as a partnership. In considering the social media aspects … Continue reading Click: How to Incorporate Social Media into Sponsorship Opportunities