5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding campaign Coachella dell event sponsorship Events experiential marketing festival goals live event sponsorship makeup marketing NYX solicitation sponsorship strategy target marketing posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special
Flawless Experiential Execution: Easy Steps to Success tagged: branding campaign event sponsorship experiential marketing live event sponsorship marketing permitting sponsorship strategy target marketing venue posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success
Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important
Sponsorship Valu-what? tagged: assets brands contracts digital fifa world cup live event sponorship marketing rights holder social media sponsorship sponsorship deals target marketing valuation posted on May 31, 2018 “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?
ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS tagged: activation anheuser-busch conference digital ems emslive eventmarketer experiential marketing fomo gen z icymi ieg ieg2018 manny the frenchie marketing rakuten social media sponsorship target marketing warriors posted on May 24, 2018 No FOMO for you – #teamtandem has you covered if you missed IEG or EMS … Continue reading ICYMIEGOEMS: In Case You Missed IEG or EMS
The Masters Has Evolved, And So Has Its Sponsorship tagged: activation american express augusta brand ambassador deloitte digital experiential marketing exxonmobile golf ibm lexus marketing masters mercedes ricky fowler rolex social media target marketing ups us open posted on May 17, 2018 Sport sponsorship, including golf sponsorship, deals typically follow the same model, but not … Continue reading The Masters Has Evolved, And So Has Its Sponsorship
Sale to Service: What Happens After the Deal is Signed? tagged: activation agency best practices digital experiential marketing marketing myths sales service servicing target marketing posted on May 10, 2018 Creating Successful Sale To Service Transitions for Your Sponsors Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?