Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important
Sponsorship Valu-what? tagged: assets brands contracts digital fifa world cup live event sponorship marketing rights holder social media sponsorship sponsorship deals target marketing valuation posted on May 31, 2018 “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?
ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS tagged: activation anheuser-busch conference digital ems emslive eventmarketer experiential marketing fomo gen z icymi ieg ieg2018 manny the frenchie marketing rakuten social media sponsorship target marketing warriors posted on May 24, 2018 No FOMO for you – #teamtandem has you covered if you missed IEG or EMS … Continue reading ICYMIEGOEMS: In Case You Missed IEG or EMS
The Masters Has Evolved, And So Has Its Sponsorship tagged: activation american express augusta brand ambassador deloitte digital experiential marketing exxonmobile golf ibm lexus marketing masters mercedes ricky fowler rolex social media target marketing ups us open posted on May 17, 2018 Sport sponsorship, including golf sponsorship, deals typically follow the same model, but not … Continue reading The Masters Has Evolved, And So Has Its Sponsorship
Sale to Service: What Happens After the Deal is Signed? tagged: activation agency best practices digital experiential marketing marketing myths sales service servicing target marketing posted on May 10, 2018 Creating Successful Sale To Service Transitions for Your Sponsors Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?