Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation.  On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important

Sponsorship Valu-what?

Sponsorship Valu-what? tagged: assets  brands  contracts  digital  fifa world cup  live event sponorship  marketing  rights holder  social media  sponsorship  sponsorship deals  target marketing  valuation  posted on May 31, 2018   “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?

ICYMIEGOEMS: In Case You Missed IEG or EMS

ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS tagged: activation  anheuser-busch  conference  digital  ems  emslive  eventmarketer  experiential marketing  fomo  gen z  icymi  ieg  ieg2018  manny the frenchie  marketing  rakuten  social media  sponsorship  target marketing  warriors  posted on May 24, 2018 No FOMO for you – #teamtandem has you covered if you missed IEG or EMS … Continue reading ICYMIEGOEMS: In Case You Missed IEG or EMS

The Masters Has Evolved, And So Has Its Sponsorship

The Masters Has Evolved, And So Has Its Sponsorship tagged: activation  american express  augusta  brand ambassador  deloitte  digital  experiential marketing  exxonmobile  golf  ibm  lexus  marketing  masters  mercedes  ricky fowler  rolex  social media  target marketing  ups  us open  posted on May 17, 2018 Sport sponsorship, including golf sponsorship, deals typically follow the same model, but not … Continue reading The Masters Has Evolved, And So Has Its Sponsorship

Sale to Service: What Happens After the Deal is Signed?

Sale to Service: What Happens After the Deal is Signed? tagged: activation  agency  best practices  digital  experiential marketing  marketing  myths  sales  service  servicing  target marketing  posted on May 10, 2018   Creating Successful Sale To Service Transitions for Your Sponsors   Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?