Last Week Today: May the 4th be with you

LAST WEEK TODAY: May the 4th be with you tagged: activation  Coachella  CVS  experiential marketing  formula 1  hotels  live event sponsorship  marketing  nba  puma  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  star wars  tennis  Tinder  us open  vodka  posted on May 6, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: May the 4th be with you

Event Analysis: Grand Slams

Event Analysis: Grand Slams tagged: american express  andy murray  australian open  citizen  emirates  event analysis  event sponsorship  Events  evian  french open  ibm  kia  lavazza  live event sponsorship  longines  maria sharapova  novak djokovic  perrier  peugeot  rafael nadal  roger federer  rolex  serena williams  slazenger  sponsorship  sponsorship strategy  sports sponsorship  tennis  title sponsorship  us open  wimbledon  posted on … Continue reading Event Analysis: Grand Slams

Last Week Today: Back to Normal

LAST WEEK TODAY: BACK TO NORMAL tagged: activation  alibaba  andy murray  artificial intelligence  at&t  australian open  black mirror bandersnatch  branding  brexit  castore  esports  experiential marketing  football  golden globes  intel  kia  konami  leicester city football club  ligue 1  live event sponsorship  marketing  miami open  netflix  olympics  oracle  pop up  san francisco giants  sponsorship  sports biz  tennis  … Continue reading Last Week Today: Back to Normal

Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Category Analysis: Airline Sponsorship

CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines  arsenal  atp tour  bayern munich  bike share  british airways  bundesliga  commonwealth games  delta air lines  emirates  english premier league  etihad  event sponsorship  fifa  formula 1  formula e  french open  incredibles 2  korean air  la liga  ligue 1  live event  live event sponsorship  london 2012  lufthansa  marketing  mercedes  mlb  … Continue reading Category Analysis: Airline Sponsorship

Last Week Today: How To Be Marketable

LAST WEEK TODAY: HOW TO BE MARKETABLE tagged: activation  allegiant  allianz  brand  branding  engagement  event sponsorship  experiential marketing  golden knights  golf  ioc  last week today  live event sponsorship  live events  marketable  marketing  milo  naomi osaka  nhl  nissan  olympics  paul pogba  social media marketing  sponsorship  sportspro  tennis  us open  posted on September 17, 2018 Missing sponsorship … Continue reading Last Week Today: How To Be Marketable

Category Analysis: Hotels

CATEGORY ANALYSIS: HOTELS tagged: accor hotels  australian open  best western  cricket  european tour  event sponsorship  fc bayern  formula 1  four seasons  french open  golf  hilton  indycar  live event  live event sponsorship  live nation  lotus  loyalty  marketing  marriott  mclaren  mercedes  milb  mlb  nascar  nba  nfl  nhl  paris 2024  pga championship  pga tour  points  rewards program  rising … Continue reading Category Analysis: Hotels

Last Week Today: A State of Continual Transition

LAST WEEK TODAY: A STATE OF CONTINUAL TRANSITION tagged: activation  baseball  brand  branding  change  engagement  esports  event sponsorship  experiential marketing  informatica  last week today  live event sponsorship  live events  marketing  mlb  nascar  san francisco giants  social media marketing  sour patch kids  sponsorship  sponsorspotlight  tennis  title sponsorship  tmobile  tonight show  transition  us open  women  posted on … Continue reading Last Week Today: A State of Continual Transition

The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon

The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon tagged: activation  aelta  andy murray  event sponsorship  experiential marketing  grand slam  grigor dimitrov  haagen-dazs  jaguar land rover  lanson  marketing  ralph lauren  roger federer  social media  sponsorship  stella artois  tennis  wimbledon  posted on August 2, 2018 Wimbledon is one of tennis’ Grand Slams, the … Continue reading The Sponsors that Back the Oldest Tennis Tournament in the World: Wimbledon

Category Analysis: Automotive

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding  category analysis  golf  marketing  olympics  soccer  sponsorship  strategy  tennis  posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive