How To Improve Your Event Sponsorship Program Are you wondering how to improve your event sponsorship program? Perhaps you’ve been struggling to secure sponsors for your event, or maybe you already have some, but not sure what else you can do to secure new partners? Hey, we totally get it. Growth is important! And from … Continue reading How To Improve Your Event Sponsorship Program
3 Tips for Selling Sponsorships Last month, Team Tandem had the opportunity to attend the inaugural Sponsorship Mastery Summit in Renton, Washington. Aside from the amazing weather and location right on Lake Washington, we were able to spend two days talking with and learning from some of today’s thought leaders in the sponsorship industry. The … Continue reading 3 Tips for Selling Sponsorships
5 Ways to Build a Better Relationship with Your Agency tagged: account management agency consulting experiential marketing mobile marketing tour relationship building sponsorship tips posted on January 10, 2019 About a month ago, we talked about some of the best ways for an agency to build a relationship with their sponsor, including some of the … Continue reading 5 Ways to Build a Better Relationship with Your Agency
LAST WEEK TODAY: INBOUND 2018 tagged: activation brand branding Coachella conference dunkin donuts engagement event sponsorship experiential marketing facebook gen z google snippets hbo hp instagram last week today linkedin live event sponsorship live events marketing nwhl panorama social media marketing sponsorship tips tricks twitter westworld posted on September 10, 2018 Missing sponsorship news? Check … Continue reading Last Week Today: INBOUND 2018
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy
Strategize For Success: Planning Your Event Bid Events need thorough, comprehensive planning in order to make sure that every aspect of an event turns out as close to as planned as is possible. Preparation detail depends on the size, type, and location of the event, but it always includes successful event bidding. Successful event planning … Continue reading Event Bidding: Strategize for Success
Click: How to Incorporate Social Media into Sponsorship Opportunities tagged: branding cobranding contracts digital olympics social media sponsorship strategy tips wimbledon posted on March 8, 2018 SOCIAL MEDIA SPONSORSHIP IS THE ASSET YOU MAY BE MISUSING. Sponsorships are most successful when viewed by both parties as a partnership. In considering the social media aspects … Continue reading Click: How to Incorporate Social Media into Sponsorship Opportunities