LAST WEEK TODAY: INBOUND 2018 tagged: activation brand branding Coachella conference dunkin donuts engagement event sponsorship experiential marketing facebook gen z google snippets hbo hp instagram last week today linkedin live event sponsorship live events marketing nwhl panorama social media marketing sponsorship tips tricks twitter westworld posted on September 10, 2018 Missing sponsorship news? Check … Continue reading Last Week Today: INBOUND 2018
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy
Strategize For Success: Planning Your Event Bid Events need thorough, comprehensive planning in order to make sure that every aspect of an event turns out as close to as planned as is possible. Preparation detail depends on the size, type, and location of the event, but it always includes successful event bidding. Successful event planning … Continue reading Event Bidding: Strategize for Success