Category Analysis: Hotels

CATEGORY ANALYSIS: HOTELS tagged: accor hotels  australian open  best western  cricket  european tour  event sponsorship  fc bayern  formula 1  four seasons  french open  golf  hilton  indycar  live event  live event sponsorship  live nation  lotus  loyalty  marketing  marriott  mclaren  mercedes  milb  mlb  nascar  nba  nfl  nhl  paris 2024  pga championship  pga tour  points  rewards program  rising … Continue reading Category Analysis: Hotels

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do:┬áIOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship