CATEGORY ANALYSIS: HOTELS tagged: accor hotels australian open best western cricket european tour event sponsorship fc bayern formula 1 four seasons french open golf hilton indycar live event live event sponsorship live nation lotus loyalty marketing marriott mclaren mercedes milb mlb nascar nba nfl nhl paris 2024 pga championship pga tour points rewards program rising … Continue reading Category Analysis: Hotels
EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising branding broadcast event analysis ioc marketing olympics rule 40 sponsorship strategy usoc posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship