What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?
Sponsorship Valu-what? tagged: assets brands contracts digital fifa world cup live event sponorship marketing rights holder social media sponsorship sponsorship deals target marketing valuation posted on May 31, 2018 “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?