Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract

Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?