Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding campaign co-branding contract create event sponsorship experiential marketing live event sponsorship marketing renewals rightsholders sponsorship strategy value posted on June 6, 2019 Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract
Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
What Are You Really Worth? Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands is crucial in cultivating and maintaining that successful partnership. We have written previously about the importance of conducting accurate and detailed sponsorship … Continue reading What Are You Really Worth?