Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?