Five Ways to Build a Better Relationship with Your Sponsor

Five Ways to Build a Better Relationship with Your Sponsor tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor

All-Star Activations in the Music Industry

All-Star Activations in the Music Industry tagged: activation  branding  Coachella  david bowie  experiential marketing  festies  festival  fomo  heineken  instagram  live event  live event sponsorship  lounge  music  pandora  sponsorship  spotify  sxsw  tmobile  xm  posted on November 29, 2018 Brand activations at music festivals have become quite popular over the last couple years. Some activations with an … Continue reading All-Star Activations in the Music Industry

Is Fair Sponsorship Right for Your Brand? REDUX

  We asked you earlier this year: Has your brand considered partnering with a fair or festival? Fairs may not be your top of mind property when you think of potential partnerships, but it is an exciting and growing segment that should be considered. According to IEG, sponsorship spending on fairs, festivals and other annual … Continue reading Is Fair Sponsorship Right for Your Brand? REDUX

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation.  On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important

Five of This Year’s Fantastic Experiential Activation Ideas

Experiential activation should always be memorable, fun, and fantastic overall, working to make even the most intangible brands as tangible as they can be. Secure the right location, employees, and supplies for your experiential activation idea, and you have a recipe for success! An Array of Experiential Activation in 2018 This year an excellent variety … Continue reading Five of This Year’s Fantastic Experiential Activation Ideas