CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas arsenal as roma asics atp tour bayern munich borussia dortmund bundesliga chelsea cristiano ronaldo english premier league errea event sponsorship fifa french open hummel inter milan juventus la liga ligue 1 lionel messi live event live event sponsorship m’gladbach manchester united marketing marseille mls nba new balance nfl nike … Continue reading Category Analysis: Apparel Sponsorship
CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines arsenal atp tour bayern munich bike share british airways bundesliga commonwealth games delta air lines emirates english premier league etihad event sponsorship fifa formula 1 formula e french open incredibles 2 korean air la liga ligue 1 live event live event sponsorship london 2012 lufthansa marketing mercedes mlb … Continue reading Category Analysis: Airline Sponsorship
CATEGORY ANALYSIS: HOTELS tagged: accor hotels australian open best western cricket european tour event sponsorship fc bayern formula 1 four seasons french open golf hilton indycar live event live event sponsorship live nation lotus loyalty marketing marriott mclaren mercedes milb mlb nascar nba nfl nhl paris 2024 pga championship pga tour points rewards program rising … Continue reading Category Analysis: Hotels
EVENT ANALYSIS: FIFA WORLD CUP tagged: adidas anheuser-busch antoine griezmann argentina beats belgium brazil budweiser colombia concacaf croatia cup of nations denmark england event sponsorship fifa world cup france japan kellogg’s kylian mbappe live event live event sponsorship luka modric marketing mastercard mega event mexico nike portugal puma russia spain sponsorship strategy sweden switzerland uefa … Continue reading Event Analysis: FIFA World Cup
EVENT ANALYSIS: REGIONAL & OTHER CHAMPIONSHIPS tagged: asian games commonwealth games concacaf concacaf gold cup continental championships cup of nations fia endurance championship fig world championships glasgow longines marketing olympics panamerican games regional games south east asian games sponsorship strategy strathmore toyota uefa uefa euros world equestrian games posted on June 21, 2018 We’ve featured … Continue reading Event Analysis: Regional and Other Championships
CATEGORY ANALYSIS: GROCERS tagged: alameda county fair albertsons aldi asda carrefour category analysis community games cycling downton abbey england fa fifa world cup gaelic football golf great irish bake hell’s kitchen irfu lidl marketing mlb nascar nba ncaa nfl nhl oc fair olympics publix royal belgium fa rugby safeway soccer sponsorship strategy tesco uefa wegmans … Continue reading Category Analysis: Grocers
CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding category analysis golf marketing olympics soccer sponsorship strategy tennis posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive
EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising branding broadcast event analysis ioc marketing olympics rule 40 sponsorship strategy usoc posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship