Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Category Analysis: Airline Sponsorship

CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines  arsenal  atp tour  bayern munich  bike share  british airways  bundesliga  commonwealth games  delta air lines  emirates  english premier league  etihad  event sponsorship  fifa  formula 1  formula e  french open  incredibles 2  korean air  la liga  ligue 1  live event  live event sponsorship  london 2012  lufthansa  marketing  mercedes  mlb  … Continue reading Category Analysis: Airline Sponsorship

Category Analysis: Hotels

CATEGORY ANALYSIS: HOTELS tagged: accor hotels  australian open  best western  cricket  european tour  event sponsorship  fc bayern  formula 1  four seasons  french open  golf  hilton  indycar  live event  live event sponsorship  live nation  lotus  loyalty  marketing  marriott  mclaren  mercedes  milb  mlb  nascar  nba  nfl  nhl  paris 2024  pga championship  pga tour  points  rewards program  rising … Continue reading Category Analysis: Hotels

Event Analysis: FIFA World Cup

EVENT ANALYSIS: FIFA WORLD CUP tagged: adidas  anheuser-busch  antoine griezmann  argentina  beats  belgium  brazil  budweiser  colombia  concacaf  croatia  cup of nations  denmark  england  event sponsorship  fifa world cup  france  japan  kellogg’s  kylian mbappe  live event  live event sponsorship  luka modric  marketing  mastercard  mega event  mexico  nike  portugal  puma  russia  spain  sponsorship  strategy  sweden  switzerland  uefa  … Continue reading Event Analysis: FIFA World Cup

Event Analysis: Regional and Other Championships

EVENT ANALYSIS: REGIONAL & OTHER CHAMPIONSHIPS tagged: asian games  commonwealth games  concacaf  concacaf gold cup  continental championships  cup of nations  fia endurance championship  fig world championships  glasgow  longines  marketing  olympics  panamerican games  regional games  south east asian games  sponsorship  strategy  strathmore  toyota  uefa  uefa euros  world equestrian games  posted on June 21, 2018 We’ve featured … Continue reading Event Analysis: Regional and Other Championships

Category Analysis: Grocers

CATEGORY ANALYSIS: GROCERS tagged: alameda county fair  albertsons  aldi  asda  carrefour  category analysis  community games  cycling  downton abbey  england fa  fifa world cup  gaelic football  golf  great irish bake  hell’s kitchen  irfu  lidl  marketing  mlb  nascar  nba  ncaa  nfl  nhl  oc fair  olympics  publix  royal belgium fa  rugby  safeway  soccer  sponsorship  strategy  tesco  uefa  wegmans  … Continue reading Category Analysis: Grocers

Category Analysis: Automotive

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding  category analysis  golf  marketing  olympics  soccer  sponsorship  strategy  tennis  posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship