Welcome to 2019!

tagged: alameda county fair automotive sponsorship blog carvana diwali experiential marketing golf hollywood & highland los angeles masters mobile marketing tour nfl oc fair olympics pier 39 sambazon san francisco smartwater social media sponsorship super bowl taj mahal tea website

posted on January 3, 2019

Recap

It's officially 2019. Where did the time go?

We had a great 2018 here at Tandem. We relaunched our website, started a blog, instituted a new service offering, oversaw, managed, submitted, and/or won multiple RFPs. We signed new or extended multi-year partnerships for our clients, and have kept our rights holders top of mind in their respective markets. Our team grew our social media following (and the engagement rate of our followers). We tried new things, worked to innovate, and are ready to implement our 2019 goals!

Take a look back at our Top 8 moments over the past year:

Updated our website - make sure you check it out!

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Today is the day YOU check out the newly updated https://tandempartnerships.com because we have spent MONTHS making sure it's ready for your eyes.

A post shared by Tandem Partnerships (@be_tandem) on Feb 26, 2018 at 9:05am PST

2. Launched a blog - including a "Last Week Today" series posted every Monday featuring the most popular sponsorship stories over the past week and another rotating blog every Thursday.

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The countdown is over, #teamtandem. The launch of our new blog series #LastWeekToday starts now. http://ow.ly/cS4Y30iCT6v

A post shared by Tandem Partnerships (@be_tandem) on Feb 26, 2018 at 12:45pm PST

3. Hosted our annual Partner Summit - keep an eye out for this year's event!

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#teamtandem’s @marymoffettkeaney schooling on sponsorship valuation. Properties: learn how to value what you offer - and ask any rights holder partners how they’ve come to the value they’re telling you.

A post shared by Tandem Partnerships (@be_tandem) on Mar 28, 2018 at 3:27pm PDT

4. Ran an office contest for the Kentucky Derby - spoiler: Tamara won.

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It’s that time of year again! #kentuckyderby contest for #teamtandem! @klhindy - Bolt d’Oro @mollymorley - Free Drop Billy @sminzy - Vino Rossi @emily_copperud - Mendelssohn Amy - Noble Indy @pcochrane13 - Magnum Moon @tgswager - Justify Who will win? Will any of us choose the winner?

A post shared by Tandem Partnerships (@be_tandem) on May 4, 2018 at 4:14pm PDT

5. Attended multiple conferences (WFA, OC Tourism, IEG, EMS, INBOUND) - we learned a TON. Are you planning on attending any of these events in 2019? Let us know, we'd love to meet up!

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#teamtandem SoCal is attending the annual OC Tourism Conference and learning loads. Did you know 25% of Chinese #Millennials plan to travel to the US with their parents and children? This is a tremendous opportunity for #California.

A post shared by Tandem Partnerships (@be_tandem) on May 7, 2018 at 12:33pm PDT

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“Consumers today crave disruptive, immersive, inspiring experiences.” - Albie Hueston - Creative Director of Experiential Refinery29 & 29 Rooms #EMSLive #experientialmarketing

A post shared by Tandem Partnerships (@be_tandem) on May 16, 2018 at 1:56pm PDT

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Nobody should be stuck being a token for anybody else. People are people. Everybody is the main character in their life. - @shondarhimes #INBOUND18

A post shared by Tandem Partnerships (@be_tandem) on Sep 6, 2018 at 6:34am PDT

6. Coordinated sampling and other experiential marketing tours at successful locations - from smartwater to Sambazon to Carvana, we can find the right place for you.

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First day on the #teamtandem-placed Sambazon tour. Benefit from our hard work at Media Park is Culver City until 6 by trying the frozen #AcaiBites! #yummy

A post shared by Tandem Partnerships (@be_tandem) on May 25, 2018 at 12:55pm PDT

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‪Save your Saturday with @Carvana at @PIER39! Featuring @AbbyPosnerMusic until 5PM today!‬

A post shared by Tandem Partnerships (@be_tandem) on Jun 9, 2018 at 12:09pm PDT

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Check out the #smartwater plus experience at @pier39 today and tomorrow! Show us your skills on the surf balance or BOSU, then head inside the airstream for a fantastic #VR experience! #experientialmarketing

A post shared by Tandem Partnerships (@be_tandem) on Oct 20, 2018 at 11:13am PDT

7. Had fun (and bonded!) as a team - not pictured: our successful run at an escape room.

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#tbt to last week's staff meeting. Does it get better than @disneyland? Thanks goes to @wfaofficial for getting us all in the same place at the same time. #teamtandem

A post shared by Tandem Partnerships (@be_tandem) on Jan 11, 2018 at 1:23pm PST

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Working hard or hardly working? #teamtandem

A post shared by Tandem Partnerships (@be_tandem) on Aug 21, 2018 at 12:06pm PDT

8. Brought brand-new, successful events to multiple clients - Diwali was a big hit at PIER 39!

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Stop by #PIER39 today to celebrate Diwali with Brooke Bond Taj Mahal Tea until 8pm. We’ve got henna, tea samples, a swirly teacup ride, and fireworks at 7! #WAHmoments

A post shared by Tandem Partnerships (@be_tandem) on Nov 10, 2018 at 12:20pm PST